Updated by William Harper
How to send one time emails with referral links through Klaviyo
Create a Segmented List
You'll first want to create a segment in Klaviyo where each subscriber has a personal referral link associated with their email address.
Navigate to Lists and Segments on the left side menu
Click Create List / Segment
You can choose to either upload a list of email addresses and associated referral links or create a segment in Klaviyo based on whether the friendbuy_purl property exists for a particular subscriber.
Review the GIF below to see how to implement these steps:
- Name your Segment - Example: Advocates with Referral Links
- Under Definition select Properties about Someone in the dropdown
- In the Dimension input field, search for friendbuy_purl and select this from the dropdown
- Choose Is Set from the dropdown to the right.
Create a Campaign
In your Klaviyo account navigate to Campaigns on the left side menu
Click Create Campaigns
Name your Campaign - Example: Dedicated RAF (Refer A Friend) Email with Referral Link
In the Send to dropdown under Recipients choose from your pre-defined lists.
Click Save and Continue to Content
Complete the following fields, then click Save Changes:
- Sender Name
- Sender Email Address
- Email Subject Line
Choose how you would like to design your email.
Choose a template from the Klaviyo template library
In the email editor, edit the copy and update the creative to whatever you’d like the email to say. Then, navigate to the section where you want to insert the personal referral link.
Click insert properties and type in friendbuy_purl, which will automatically populate.
Review and Send / Schedule your Campaign
Make sure to review all of the information associated with your campaign before you schedule the send or send immediately.